Taking Advantage of Sephora’s Curly Hair Campaign

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YEEEEEEESSSSSSS SEPHORA! This is why Sephora will always have a special place in my heart you guys – they’ve created a buying guide for us curly and kinky haired girls out there ❤ Kudos to you! I mean, I’m probably still not forking over more than $10 a product (if that), so it is very unlikely I’ll be buying any of these recommended products, but it’s the thought that counts…right?

Anyway, I came across this browsing the site. Under the tabs at the top (Makeup, Skin Care, Fragrance, Nails, Hair, Tools and Brushes), there is a little sub-section titled “LEARN.” Under this sub-section, there is a link titled “Buying Guides,” and it is here that I found the curly hair one (under the ‘Hair’ tab).

Once there, you’re greeted by this cute banner, and below, you can choose your curl type.

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They’ve divided them up by texture, and when you click on each you can get more information about the classifications! You know that annoying number system the natural hair community uses? Yeah, they’ve got it. So when trying to “type” your hair, the’ve made it a bit easier. WAVY contains the 2A, 2B, and 2C curl patterns, CURLY contains the 3A & 3B curl patterns, COILY contains the 3C & 4A curl patterns, and TIGHTLY COILED contains the 4A, 4B, and 4C curl patterns.

Once you choose a curl pattern, the interactive page shows you products that correspond to the hair type selected. For example, when I choose Tightly Coiled, these are the product recommendations I am shown, broken down by the stages of doing hair (i.e. washing, conditioning, styling, oils, etc…):

Y’all see they even have a natural hair tutorial video in there?????? This is cute!!

When you get to the bottom of the page they have more videos by naturalistas as well:

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Like they went to work! I’m pleased with the effort overall, and I think it’s great that they’ve made a real effort to include products and tutorials for kinkier textures. More often than not, when it comes to natural hair there seems to be a tendency to gravitate toward products and features for looser textures. This is extraordinary in my opinion, and it’s great to see some women of colour on here. All in all, I think that this is a great addition to Sephora’s site. The only thing I wonder is if employees have training about these hair types as well. I know they aren’t hair stylists by any means, but at least for proper recommendations.

What do you all think of this? Leave some comments!

Until next time,

Court

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